Wednesday, January 5, 2011

Burger King Misfired on Facebook Viral Campaign

This week I bring you with facts about the marketing campaigns taking place in Social networks. Specially Facebook. Successes, Failures, Legality among many others will be discussed.

      Starting is a failure - A place we all love in Slave Island - Sri Lanka - Burger King - 

Burger-kingCrispin Porter + Bogusky,  Burger King’s advertising firm, has created a Facebook application called "Whopper Sacrifice." The application is simple: drop 10 friends on Facebook and you’ll get a coupon for a free Whopper. The rejected friends then get an email letting them know they’ve been dropped for a free sandwich.
Why on earth would you create a viral marketing campaign centered on negativity? It’s the old comedy rule: Surprise the audience and stay positive. It’s always funnier.
A much better way to do this would be to create an application that would give away a free Burger King gift graphic, say an image of a Whopper, the King or the Burger King logo for example. When your friends are notified they got a BK gift from you they have an option to install the application too. Once you’ve given away 10 BK gifts to your friends you get a free Whopper coupon.
This type of approach does several things:
  1. It’s positive - Facebook users love giving, and getting, free gifts
  2. Those gifts on user’s profiles are ads that will be there for a long time
  3. Many free Whopper coupons would be given out
By playing to what people like on Facebook you can create a viral campaign that is both popular and creates positive impression of your brand.

For info about Burger King Sri Lanka click on


  1. Facebook Advertising not only gives you and your business wonderful results, but with it, you can only advertise to people who are interested and willing to buy your products. Additionally, you can also target the gender, age, and location of your clients or customers.

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    Facebook Developers