[Funny] Consumer Behavior in a bar of an event (For e.g.Wedding)

My czn bro.s homecoming is 2mrw and we were planning it...My uncle was sharing this consumer behavior with me out of his 100s of event experiences.

People drink less when there are so many bottles to be seen. They can be seen drinking very small shots...But if you show them that there's very less amount of bottles - they will drink like hell.

We can call it "Drinkers Paradox"...LOL

E Marketing 3 : Consumer Behavior in the Internet 2 : Technological Factor

Technology plays a greater role in the way consumer behaves. Though in E-Marketing theory it's explained only using connection speed, i consider many more technological constraints. They are discussed below -

1. Connection speed

Is the speed at which customer exchanges data in internet. There can be 3 main speed categories with their normal expectations

1. PDA, Smartphone - Only text
2. Dial up - Text with pictures
3. Broadband - Text, Pictures, Music, Video

When designing a web site, there are 3 ways to tackle this technological context

1. By designing for the slowest user (E.g.Google)
2. By having separate web pages for different speeds (E.g.cnnmobile.com)
3. By designing for the fastest user (E.g. You tube)

2. Browser compatibility

A browser is a software consumers use to view web pages. For e.g. Internet Explorer, Mozilla Firefox and Google chrome. Browsers have slightly different functional methods and they may load web pages in different ways. Web designers use different tactics to handle this. Usually they write codes to identify the browser type and customize the content.

3. Display resolution (For graphical needs)

This is mainly for the graphical users. For e.g. If you are into photography or video editing you may experience that a LCD monitor has better resolution than a CRT monitor. No.of colours shown, Depth of screen may change from monitor to monitor. So it might not be the same colours you see in one screen from another. We usually recommend clients to check how your designs are viewed from different types of monitors.

4. Add-on availability

I'm sure everyone has experienced this. How many times were you asked to download Adobe Flash Player to see that Web banner, and how many times were you asked to install Java runtime environment to upload photos to Facebook???

When having add-on using technologies in your web site you should always make sure you give an option to download it if consumer do not have that facility.

Next - We shall talk about socio-cultural factor effecting consumer behaviour online...

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RIBELZ E-Marketing Company,
2nd Lane, Rubbar Watta Road, 

Gangodawila, Nugegoda, 

Sri Lanka.

Tel: (094) 0112-809-610, (094) 0718-112-063

E mail: nadheera@ribelz.com

Web:   www.ribelz.com

P  Save a tree - Conserve nature. Print this email only if it is absolutely necessary...

Met a friend after 5+ years : Now working in HR dept.of a garment

I met one of my friends in the Sunday School, who was 2 years snr to me and was the treasurer of the Student Council in my Sunday school.

Having done certain HR qualifications - now he is working in an apparel garment of 1500 employees. What he shared with me was amazing. He's job role involves calculation of salaries and other rewards, safety..etc.

Today is 20th and he had been calculating salaries all day long without having lunch. He hasn't eaten after breakfast (At that time it was 9PM). He said the worst thing about calculating salary is this.

All employees get a monthly dinner coupon from company. When you take dinner it marks one of 21 squares in the card. At the end of the month HR should calculate how many dinners they have had and cut that amount from the salary. IMAGINE : counting 21 into 1500 employees???

Technology still has a long way to go in developing countries like us. An automated system could have saved all of their time.

Another experience was one electrician having a needle go through his palm : There had been no medical personnel because it was night. Somehow they have admitted him to a hospital. The management concern had been running the garment without the electrician!!!

Guys - Stop complaining - Just feel good about the job you are doing...You dnt miss your meals...You dont work  8AM-8PM, 12 hrs non-stop. You read this blog and email someone (You use technology) - you do not count cards by hand...We are all lucky in someway...

E Marketing 2 : Consumer Behavior in the Internet I

To successfully implement your business online, it is key to understand the consumer behavior in the internet -

For e.g.HANOVER Direct Inc. - Major E-Commerce firm in US did a research to find out why internet consumers start to buy products in their web site but fail to purchase. The reasons were

1. Web page takes time to load
2. There is too much jargon in web page they do not understand
3. Consumers become indecisive - they are not sure (need help)

What Hanover did was they built easily loading pages without jargon and with web chat, skype or live call customer help. It worked!!!

Likewise - It is important to understand how customers feel in your web site...

According to internetworldstat.com Sri Lanka had 1,163,500 Internet users as of Sept/09 - That was 5.5% penetration from total population.

There are few factors that determine consumer behavior -

1. Technological factor
2. Socio-Cultural factor
3. Legal factor
4. Personal Factor

Lets discuss how each factor effects customers one by one in next posts...

E-Marketing blog post #01 : From Traditional marketing to E-Marketing

Im reading E-marketing by Judy Strauss this days and is fascinated by the subject. Since the book is published in 2006 I thought of writing some updated posts about interesting facts there.

You can also find these blogs in - http://www.ribelz.com/emarketing-blog.html

Technology effects traditional ways of marketing in three ways. IT increases efficiency in marketing, it transforms marketing strategies and it changes the consumer behavior due to the power shift from firms to mouse holders.
Lets discuss how electronic technologies effect the famous 4 Ps in marketing

1.Product

It has produced variety of innovative products from E-greeting cards(Our client sending flowers for orders in website - www.bloomroom.lk is a good example), internet auctions to interactive games.
2.Price
Technology made it possible to do anything to the price. Bidding, dynamic changes and individual pricings are a matter of blink of an eye.
Good example is an email i received yesterday by CIMA division saying i can get a special discount because i participated in CIMA business competition.
"Dear Student,

We thank you for your participation in the CIMA Global Business Challenge 2010.

As an incentive for taking part in the CIMA Global Business Challenge we are pleased to inform you that you can now register for CIMA at a very special rate of GBP 20. The normal rate being GBP 60. This offer is valid till 30 September 2010...."

Once they know my login they can easily discount my price (Individual pricing) without any paper work. This kind of dynamic pricing is possible only because of technology.

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3.Place
IT made it very easy to distribute items. For e.g. You no longer needs Lady Gaga's new album to be shipped from US - you can simply download it. Technology made such products placeless!
4.Promotion
Technology assists is numerous ways to promotion, from Websites, emails, SMSs to live chatting. Do you remember MP Basil Rajapakshe's advertisements in Facebook during last election? Promotion to 80,000 voters might not have been easier.
The effect by technology to marketing is inevitable. Watch out for more changes in the future. But the question is, "ARE YOU READY FOR THE CHANGE?"

USP (Unique Selling Point) : Is it for Marketeers to find out?

I was to market a product and i asked for the USP from the producer : An intro to USP is given below

The Unique Selling Proposition (also Unique Selling Point or USP) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.
-WIKIPEDIA-

They did not have a defined USP in their product. And said that the marketeers should find it...My question is whether the uSP should come from the product design or the marketer should find it out? But how do you find something if its not there?

A/Ls in Sri Lanka : How come most Sri Lankans are concerned?

Today the A/L exams started. I know because my lil bro.s taking A/Ls and i went to drop him to the exam centre. To my surprise many people i talked to (None of them doing A/Ls or have anybody doing A/Ls) asked me about it.

Sri Lankan A/Ls they say is the most hardest exam on the earth. Highly competitive because of the very low opportunities available. Only 20,000 out of 360,000 (Less than 1%) can enroll to Universities thru A/Ls.

Is it the reason why everyone knows about the exams? Or something else. You decide!!!