My czn bro.s homecoming is 2mrw and we were planning it...My uncle was sharing this consumer behavior with me out of his 100s of event experiences.
People drink less when there are so many bottles to be seen. They can be seen drinking very small shots...But if you show them that there's very less amount of bottles - they will drink like hell.
We can call it "Drinkers Paradox"...LOL
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