[Funny] ODEL- NOLIMIT Syndrome by Nadheera Udawatthe

My cousin sis is also showing signs of ODEL- NOLIMIT Syndrome and i thought of explaining her the theory again...


FYI - ODEL- NOLIMIT Syndrome is a theory in brand equity i built after an awful chat with Madhu on Horton Trip. (For full story read - http://nadheeraudawatthe.blogspot.com/2010/08/nobody-complaints-about-nolimit-but.html)


ODEL- NOLIMIT Syndrome by Nadheera Udawatthe states that
If there are two brands A and B, with value of A higher than B (Because brand equity of A higher than B). The general public is likely to openly criticize brand A and show no dislike for brand B but actually liking brand A.


Example 1 : People do not complain about NOLIMIT bcz everyone goes there. The stuff are not so cheap, not so expensive. But they do criticize ODEL for its prices, designs (Almost everything) but actually being proud of ODEL.Whatever said and done they are proud to tell that you brought it in ODEL...

Collarary 1 : I know that ODEL now has really cheap stuff based on its strategy of expansion. Well done Mrs.Gunawardena on recent IPO and expansions to Maharagama, Kohuwala, Dehiwala...etc. Will we see one in Piliyandala??? (Watch out Prasad...lol)


Example 2 : Girls say they hate Royal. If you ask why - they go blank but tries and makes up numerous reasons and finish by saying - I dont have a problem with Anandians (Come on Madhu...LOL). But actually liking Royal from the inside. Its because the brand equity of Royal is higher and so is the price. 


Come on bro.s - This is a stab at girls...One of my best friends in UNI is Solith from Ananda. Seriously you cannot judge a guy by where they have gone to school for....


[Serious Note] There are loads of brand competitions like that. For e.g. Toyota -Maruti, Anchor - Nestamalt..etc. I wonder whether there is a real theory for this. Pls share your marketing expertise - Indika ayya...